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Creating a Data-Driven Business Culture

Deploying a new big data initiative is a daunting undertaking in its own right, and it can lead many business leaders to forget a crucial piece of the puzzle—changing company culture. What good is new technology if it does not align with the way people in the organization actually make decisions? This session dives into how company leadership can effectively get organization members not just tolerant of but excited about new technology initiatives. Bring your questions and hear from peer organizations on how they’ve developed their internal strategy and overcome roadblocks to become a data-driven culture.

Key session takeaways:

  • Where a data-driven culture really starts
  • Why so many companies fail miserably at obtaining the “data-driven” culture
  • Actionable items to make an organizational culture change virtually painless
Track 3: Interactive Discussion Groups
  • Lena Winfree
    Cofounder, CEO, Rachel + Winfree Data Analytics Consulting
  • Holly Rachel
    Cofounder, CEO, Rachel + Winfree Data Analytics Consulting
  • Njeri Watkins
    Instructor, University of British Columbia – Sauder School of Business

Venue

Hyatt Regency Huntington Beach, California
21500 Pacific Coast Hwy Huntington Beach, CA 92648
Phone: (714) 698-1234
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