The San Francisco 49ers business strategy and analytics team firmly believes that with hard work and dedication, anything is possible. As one of only 32 member clubs in the NFL, our impact can be profound, affecting millions. And while we are not the team performing on the field in front of millions of people watching on television, the performance of our fan experience and operations teams is just as important for the tens of thousands of individuals attending that game in person. The mindset of our team is that we must perform with the same passion and drive off the field in order to do everything we can to ensure our fans have a great experience and keep coming back. This is the story of our journey to pushing the boundaries of what is expected from a stadium concessions perspective and developing a solution that just might change a paradigm that has been in place for nearly a century.