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From Reporting Chaos to Consensus with an Analytics Catalog at Brown-Forman

Attend this session to hear Brown-Forman’s analytics journey, from distributed reporting chaos to establishing a unified, trusted, and collaborative reporting hub. Brown-Forman is one of the largest American-owned spirits and wine companies, with well-known brands such as Jack Daniel’s, Woodford Reserve, and Korbel. Hear about organizational challenges and the processes it used to quantify specific issues and the magnitude of those issues within the organization.

You’ll learn the benefits of an analytics catalog strategy and how this helped Brown-Forman to reduce capital expenditure and operating expenditure by optimizing seat licenses and development and maintenance. Hear insights into how to govern all analytic assets while increasing productivity and employee satisfaction. With an analytics catalog, Brown-Forman has enabled its customers to interact with all of their reports and analytics across all platforms, including SAP BW, SAP BusinessObjects, Tableau, and others. The session will discuss the differences between analytics catalogs and data catalogs and how they complement each other. This is a must-attend session for anyone who has multiple analytics and reporting platforms.

Key session takeaways:

  • What is an analytics catalog and how it is different from a data catalog (educational)?
  • Learn about the value of an analytics catalog (cost savings, control, and user productivity with confidence).
  • Hear the specific challenges of a multi-analytic platform environment in the context of a real-world example.


Hyatt Regency Huntington Beach, California
21500 Pacific Coast Hwy Huntington Beach, CA 92648
Phone: (714) 698-1234
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